Blogger Coffee:
Fueling the Blogosphere?
Here's a little something I found on BusinessWeek Online today. Seems like everyone's trying to get in on our blogger action. On the other hand, they could be providing a service, considering the crazy hours we keep.
Bottom line: You can't beat free coffee!
By HEATHER GREEN, BusinessWeek Online
So, I got this email from a company called Boca Java. They're an online coffee retailer that has decided to target bloggers as a consumer market with a new line of coffee called "Bloggers Blends."
The company says this is a spin on embracing bloggers. So they're holding a contest where bloggers get to design and name a new blend of coffee. The prize? A free year of coffee.
Maybe it will work. Or Maybe it's not too heavy handed. (I mean, one of the coffee blends is called Bloggers Boot Up Blend.) Still, they are offering free coffee. And bloggers like coffee. Of course, other people like coffee too.
(Originally posted on BusinessWeek Online on March 18, 2006.)